New Gaming Talent Show? Trace Studios & NAG.
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Trace Studios has partnered with New Age Gaming (NAG) to produce a new gaming talent show, The Ultimate Game Master. The competition game show will provide a once-in-a-lifetime opportunity for amateur gamers to compete for the title of Ultimate Game Master. The show will be open to gamers from all backgrounds and will be broadcast in studios across multiple platforms.
NAG has over 25 years of experience creating diverse gaming content and is the founder of the award-winning rAge Expo. As such, they will be bringing their expertise to support Trace Studios, who are the producers of The Ultimate Braai Master. The Ultimate Game Master will provide non-stop gaming entertainment on prime-time television.
Trace Studios CEO, Sivan Pillay, said: “We are very proud to have created a spin-off from our title The Ultimate Braai Master. The gaming sector is one of the fastest growing in the world and commands the attention of a massive audience. Partnering with NAG means that we can credibly run a competition on television that is supported by the best gaming minds in South Africa.”
Trace Studios and NAG plan to partner with key brands that have supported the gaming industry in order to bring the series to life. The series will be distributed globally after its initial broadcast in South Africa.
NAG’s Marketing Director, Andrew McHenry, said: “Brands wanting to position and tap into the rising gaming market in Africa, Ultimate Game Master offers the perfect platform to position their company and brand firmly in the hearts and minds of further African gamers.”
Trace Studios and NAG aim to drive innovation and progress in the gaming industry with this partnership, providing gamers with the latest developments and keeping them engaged. NAG’s Managing Director, Len Nery, said: “We are always looking for opportunities to grow the gaming ecosystem at grassroots level and partnering with Trace Studios to bring together a mix of contestants who are at the early stage of their gaming journey, is the perfect fit for us. Providing the building blocks for young gamers in a fun and interactive way, will yield the Ultimate Game Master.”
Trace Studios is home to award-winning storytellers who create audiovisual experiences that resonate with audiences, including scripted, unscripted and branded content. The company has generated over 6,000 hours of material for Trace and its partners, including TV episodes, series, movies, documentaries, edutainment, music videos, and more. Trace Studios distributes original Trace content as well as third party content locally and internationally.
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